A Storyteller At Heart
Creative strategist with 8+ years of experience creating content campaigns and building scalable marketing ecosystems for brands.
Generative Storytelling
Finding new forms of expression with AI
Within the ever-evolving space of Generative AI, I have found a new way to tell stories. This is a running collection of AI-native concepts, musical content, scripts, visuals, and avatar-led ideas.
Generative Music
Hand-written lyrics turned into Suno-composed songs and produced as full branded video films, for moments that call for a song.
Generative Avatars
An AI-avatar pitch reel — the Doctor Avatar, a virtual healthcare consultant built to show what's possible in this space.
Notable Works
HealthcareFortis — #DIY
Breast cancer awareness · Silver Prize, IHH 2024
Explore Case Study ↓TechCanon — #SheCANWithCanon
Women's Day integrated campaign, 2024 + 2025
Explore Case Study ↓EnergyLuminous — #WomenInEnergy
Spotlighting skill over gender in power sector
Explore Case Study ↓Tech / GamingASUS ROG — #PlayLikeAPro
Multi-location shoot — Olympians + esports pros
Explore Case Study ↓AutoSuzuki — #HustleBeyondBoundaries
Gixxer SF 155cc national launch campaign
Explore Case Study ↓#DIYDetect It Yourself
A breast cancer awareness campaign built around a simple self-check ritual that was turned into a preventive healthcare message, and a regular habit that can help detect breast cancer in its earlier stages. This campaign drove 1,00,000+ mammograms in a single month (Oct 2023), enabling thousands of early-stage breast cancer detections, and won Silver at the IHH Marketing Disruptor Awards 2024.
#SheCANWithCanon
A campaign built to put women employees of Canon India at the centre of Canon India's brand narrative. Here, we paired real voices and stories with the brand's values to showcase Canon India doesn't just celebrate women on Women's Day, but every day of the year.
#WomenInEnergy
A campaign spotlighting women working across India's energy and power sector, using their stories to show how Luminous values skill over gender, and how women always have as many opportunities as men within the Luminous ecosystem.
#PlayLikeAPro
A digital push for Asus ROG (Republic of Gamers) built around India's growing streaming and esports culture. This was a multi-location shoot done in a stream capture style, bringing together Indian Olympians and Indian Pro-Gamers, speaking pro-to-pro through creator collaborations, while playing an online game of Valorant.
#HustleBeyondBoundaries
A rider-first campaign built around the Suzuki Gixxer SF 155cc launch, where we used real stories of ambition and grit, with the bike itself shown as a symbol that helps people push past the limits of conventional norms.
Growth Marketing
I led the creative pitch that helped us win the CARE Hospitals account, while working in Rep India. I led the creative team for an 18-month stretch to manage the entire content ecosystem of CARE Hospitals PAN India. Over the years, this moved from a regular content mandate for CARE Hospitals to a nationwide content engine built on the values of compassionate and consistent care. During this tenure, my team managed 13 different pages for different regional content, posting over 3000 content pieces across different channels. The success of our collaborative work was evident through the numbers.
A Storyteller's Journey
To simply say, I am someone who is ever-curious about exploring how different experiences can be expressed. I am a copywriter with 8+ years of experience in Creative Strategy and Content Creation for brands across healthcare, FMCG, automobile and technology brands. I enjoy turning complex topics into creative stories, and build marketing systems that value engagement as much as business growth.